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Noah Dlamini, Product Owner
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Stone Edge Guest House
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THE word “bosberaad” is a typically South African term referring to a meeting, often a corporate team-building exercise, held in the bush, far from the distractions of the office, deadlines and telephones.
By removing a team from their everyday surroundings, they’re able to concentrate on the business in hand and to bond as a team. Bosberaads are, as the name implies, often held in the bush. But, according to Noah Dlamini, it is possible to hold a bosberaad in the centre of a city; if that city happens to be Nelspruit and if the venue happens to be the Stone Edge Guesthouse.
Located in the leafy green suburb of West Acres, Stone Edge is an upmarket guesthouse that caters for business and leisure travellers, as well as conference-goers from Mpumalanga, Gauteng and overseas. The guesthouse offers breakfast and dinners, upon request, and can comfortably accommodate up to 60 conference delegates in a variety of meeting-room configurations. (It also has three breakout rooms).
Stone Edge can as easily accommodate couples travelling with young children as it can lay on an executive room for the discerning VIP.
“But you can also have a very successful bosberaad here,” beams co-owner Noah. “We’re not even 3km from the N4 highway and the R40 [to White River and Hazyview] is also very close. We’re really near all the shopping malls, restaurants and the casino in Nelspruit so, on paper, you wouldn’t imagine that this is a place you would ever consider for a bosberaad.”
It’s because of Stone Edge’s lush gardens, fountains and plethora of little hide-away nooks that one can well imagine oneself not in a city but far away in the bush somewhere. “Sitting outside, all you can hear are the birds in the trees. At night there are the sounds of Africa. You don’t hear traffic and you’re as safe as if you were in the bush,” says Noah. The guesthouse has a lapa (barbecue/entertainment area) and swimming pool cleverly “carved” out of rock that could be anywhere in the Bushveld.
The 48-year-old Noah has travelled all over South Africa and internationally for work, an experience that led him to enter the hospitality industry. “I’ve got a great passion for hospitality,” explains Noah. “And I have a great passion for life. I believe that, as long as you are alive you have a God-given opportunity to live life to the fullest, to enjoy the finer things in life.
“If we expect these finer things then, if we’re in hospitality, we have an obligation to make sure that that is what we give our guests, every minute that they’re staying with us.”
Noah co-owns Stone Edge with his wife Candice, a former Mpumalanga MEC (member of the executive committee) and currently a provincial legislator.
Candice, Noah says, is extremely hands-on at Stone Edge despite her many other responsibilities. “She is responsible for the decor of the rooms and is an excellent cook, so she is very involved in drawing up menus, deciding on ingredients, that sort of thing, and she is always checking that our quality is up to scratch.”
Training, to Noah’s mind, represents what he calls “real empowerment” and is the key to differentiating Stone Edge from its competition. “We have a really relaxing environment but we can only exceed people’s expectations if our service is of the highest quality, and the way we do that is by constantly training our people to be the best they possibly can be.”
Stone Edge has six full-time staff who all receive regular training, much of which TEP assists with. The partnership, he says, also helps to market Stone Edge because “they have a lot of resources to which we don’t have access”. Training is in the traditional areas of hospitality, guest relations and cooking and also in conference organisation, an area that Noah says is of growing importance to Stone Edge.
The greatest single marketing opportunity yet for Stone Edge Guesthouse will be the Fifa football World Cup, which is going to put Nelspruit and its brand new stadium on the international map. “All of us here in Nelspruit, we can’t wait for the World Cup,” says Noah. “We’ve never had an opportunity like this and we don’t want to miss out on it. Stone Edge is less than 3km from the stadium. We expect to be fully booked during the World Cup but we are going to make sure that we use the event as a platform to promote ourselves all over the world.”
www.stone-edge-guesthouse.co.za
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